Celebrating the official start of porridge season!

This October, FUEL10K has officially proclaimed its first ‘National Porridge Week’ (10 – 16 October), and have teamed up with Runner's World to offer readers the chance to win a £250 breakfast bundle.

As Autumn begins and the weather takes a chilly turn, a warming bowl of porridge is the perfect start to your day.

With a spike in porridge sales at the start of October, B Corp breakfast brand FUEL10K has announced its first National Porridge Week - as shoppers switch up their cupboard contents and opt for a warm breakfast.

Taking place during the same week as 'World Porridge Day', it’s the perfect time to focus on the benefits of porridge, try new toppings and, most importantly, enjoy a delicious bowl!

Perfectly timed to coincide with the start of the new season, FUEL10K has also announced the launch of its popular porridge range in handy, single portion sachets. Available at ASDA stores nationwide and online, the sachets make it even easier to pop in your bag to make at the office post your morning run, to keep well fuelled when travelling or when on the go. There are three tasty flavours too choose from - Golden Syrup, Salted Caramel and Chocolate.

After months of development, the team at FUEL10K is delighted to have successfully ensured the porridge sachets are fully recyclable, maintaining their commitment to doing better. Suitable for vegetarians, FUEL10K’s porridge recipes are made with the finest rolled oats and boosted with milk protein to make a seriously tasty porridge that doesn’t compromise on convenience or nutrition.

Find the new FUEL10K porridge sachets at ASDA stores nationwide or online for £2.75 (RSP) for a box of 10 36g sachets.

Get involved with Porridge Week this October, sharing your creations on Instagram to say #HelloPorridgeSeason and find FUEL10K’s range of porridge in all major supermarkets across the UK to #FuelYourPorridgeWeek.

Visit the FUEL10K website for more information on the wider range. Enter for your chance to win £250 worth of FUEL10K breakfast goodies.